| Press releases are special articles that appear in special websites, usually news-oriented ones. Press releases are created using the tone of a broadcast journalist. It is a way of promoting a product, service, or in this case, a website to make sure that people knows what ever you are offering. The pull of press releases is better than regular articles. It gives people the air of truthfulness and professionalism. It is a type of feature article that subtly promotes a product by showing every fact and data supporting it. Press releases carry an air of integrity and are known to convince people better. These types of articles are good tools to generate traffic to your website. In the internet world, creating traffic to your site entails more than just submitting links to search engines. You need articles to promote your site - real articles and not just key-word rich articles. You are going to need press releases as well. Press releases can be syndicated by other media sources. This means that you get free mileage and advertising just by distributing press releases to the right channels. Once other sites get interested in your press release, they would put it out in one of their pages. And the more sites publishing your releases, the better chances of visitors you get. There are a lot of press releases sites in the internet. Try searching for them all and see how much traffic they have. You'd like to take part of that traffic and transfer it to your site. So applying the rule of averages, you want to start making press release articles for sites with the highest page rank and have thousands of visitors in a day. Press releases, for them to work as desired, should be written and sent to the right target market. Some press release sites do all of these jobs for you. But you have to pay extra for that type of service. If you can afford it and you really need of good traffic, you might also consider the idea. People don't really like reading materials that are obviously created for a certain product. But if you do your promotion via a press release, the impact is way better. It is quite hard to doubt a press release that is based on pure facts, appearing in a credible site, and was prepared by a seasoned journalist. You'll get better response with your audience if you use press releases for promotion. But this doesn't mean that you have to spend a fortune for press release articles right now. You can leave the big bucks to big companies. If you want to make press release articles without letting go of your precious dollar, start doing them yourself. Of course you can't expect your crafted articles to be obtained by the giant news networks like CNN and BBC just yet. You're not a seasoned journalist so don't dream too high. But you can certainly start small and proceed from there. Create a powerful press release by following its standard format. You should also use straight facts alone. No flowery words and false promises - only hard facts. Don't promote your product directly. What you should do is paint a good picture of it in the background. This way, you'll definitely gain loads of traffic to your site. |